Vogue Italia: The Fashion Magazine with a Global Vision
Vogue Italia is one of the most influential and prestigious fashion magazines in the world. It is part of the Vogue network, which includes 27 editions covering different regions and cultures. Vogue Italia is known for its innovative and provocative editorials, featuring some of the most talented photographers, stylists, models and artists in the industry.
In this article, we will explore the history, mission and vision of Vogue Italia, as well as some of its most memorable issues and covers. We will also look at how Vogue Italia is adapting to the digital era and embracing sustainability and diversity as core values.
The History of Vogue Italia
Vogue Italia was born in 1964, when the Italian publisher Edizioni CondÃ Nast acquired the rights to publish Vogue in Italy from the American parent company. The first issue was launched in November 1964, with a cover featuring model Donna Mitchell photographed by Bert Stern. The magazine was initially called NovitÃ (News) and focused on Italian fashion and lifestyle.
In 1966, the magazine changed its name to Vogue Italia and started to expand its scope and vision. The editor-in-chief at the time was Franco Sartori, who hired some of the most influential fashion photographers of the era, such as Richard Avedon, Irving Penn, Helmut Newton and Guy Bourdin. He also introduced new sections and features, such as Vogue Bambini (Vogue Children), Vogue Sposa (Vogue Bride) and Vogue Casa (Vogue Home).
In 1988, Franca Sozzani became the editor-in-chief of Vogue Italia and revolutionized the magazine with her bold and visionary approach. She challenged the conventions and stereotypes of fashion and beauty, and addressed controversial and social issues, such as domestic violence, plastic surgery, racism, AIDS, war and environmentalism. She also championed emerging talents and diversity, giving voice to models of different ethnicities, ages, sizes and abilities.
Some of the most iconic covers and editorials of Vogue Italia under Sozzani's direction include:
The Black Issue (July 2008), featuring only black models, such as Naomi Campbell, Iman, Liya Kebede and Alek Wek.
The Curvy Issue (June 2011), featuring plus-size models, such as Tara Lynn, Candice Huffine and Robyn Lawley.
The Rebranding Africa Issue (May 2012), featuring African models, designers and artists, such as Ajak Deng, David Adjaye and Chimamanda Ngozi Adichie.
The China Issue (August 2015), featuring Chinese models, celebrities and culture, such as Fei Fei Sun, Fan Bingbing and Zhang Ziyi.
Sozzani passed away in 2016 after a long illness. She was succeeded by Emanuele Farneti, who became the third editor-in-chief of Vogue Italia in 2017. Farneti continued Sozzani's legacy of innovation and experimentation, while also embracing digital transformation and sustainability. He launched new initiatives and projects, such as:
The Photo Vogue Festival (November 2016), an annual event dedicated to photography and fashion.
The No-Photo Issue (January 2020), featuring no photographs but only illustrations by artists from different backgrounds and disciplines.
The Restarting Together Issue (September 2020), featuring 100 covers created by 100 different contributors from various fields and countries.
The Do It Yourself Issue (April 2021), featuring self-portraits by models, celebrities and influencers taken at home during the lockdown.
The Mission and Vision of Vogue Italia
Vogue Italia's mission is to be a leading voice in fashion journalism and culture, reflecting the trends, tastes and values of its readers. Vogue Italia's vision is to be a global platform for creativity, diversity and sustainability, showcasing the best of Italian style and talent to the world.
According to Farneti, \"Thanks to the extraordinary work of previous managements,Vogue Italia has always managed to keep up the international debate on controversial issues,and today it is ready to face a new challenge: bringing Italian stories,namesand ideas into a global circuit that counts as many as 27 editions.\"[^2^] 248dff8e21